We have collected an overview of effective e-commerce marketing tactics and tools together with ideas to help implement them. Try to implement one every day for several weeks. On the last day of the “marathon” it will be clear which tactics worked best to stimulate sales.
What is e-commerce marketing?
E-commerce marketing is the use of advertising tactics to attract traffic to your online store, convert that traffic into customers and retain them after purchase.
In general, the marketing strategy of e-commerce includes actions on your website and beyond. Sophisticated solutions will help you increase brand recognition and customer loyalty, which will ultimately increase online sales.
You can use e-commerce marketing to promote your online store as a whole, or to increase sales of certain products.
One way to reward loyal customers and large sponsors is through a customer loyalty program. There are many ways in which you can benefit from your customers’ loyalty programs. They give customers an extra incentive to make a purchase and keep your brand in mind with automatic reminders.
You choose how to reward your customers, how often and for what actions. For example, you may have a point-based program that has its own point-based currency that can be exchanged for discounts, free shipping, or free gifts.
Now you have a list of really working tactics and applications that will help you increase your traffic and increase your online sales.