Learn to anticipate future sales
If you have the opportunity to expand your product line, you should assess market demand and see if it is worth it. You can do this through a variety of approaches: keyword research, geographic validation, social media trends, etc.
Another creative way to test your market is to start pre-selling to see how many people will order.
If you’re hesitant to start selling any of the products, you can do so. Create a quality page for each product, with good pictures and a call to action. But to indicate that the product is not available. Then just count: which one of the products will have more requests for “Notify me when you get there”.
When selling shoes and clothes there are cases when certain sizes or colors are temporarily out of stock. KEEN, which sells sneakers, offers customers the opportunity to receive an email when the product of their choice is available again.
Launch content marketing program
Each online store should regularly keep blogs to communicate with customers and take up higher positions in search engines.
But don’t forget that there are more ways to use content marketing than just blogging:
- Start writing podcasts to share your experiences or build a strong community.
- Guest posts on other sites and blogs to raise awareness and create backlinks that also help SEO.
- Create detailed materials and guides to help clients use your products more effectively.
Personalization is another effective marketing technique to stimulate online sales. Using behavioral data, visitors are provided with a personalized experience in accordance with their past actions and preferences.
According to BCG, personalization can raise sales by as much as 10%, but 15% of companies use this technology to their full potential.
User-generated content (UGC) is a great way to create social proof. When potential customers see people like them buying your products regularly, they will feel more confident doing the same.
According to Salesforce, 54% of consumers trust information from online reviews and recommendations from their peers, compared to 20% who trust the brand itself.
UGC can take many forms. Technically, even product reviews are UGC. One of the most effective types of UGC is the photos of customers who use your product. The Pepper store, which sells bras, has a lot of pictures of happy customers.
Optimize your pages
Where do you lose sales? Who fell off and why? What can you do to take advantage of lost opportunities? This process is controlled through both qualitative and quantitative research, so you get a holistic and objective view of how much conversion is being done on your site.
Once you’ve done your research to identify challenges and opportunities, you can develop hypotheses and tests to see which approaches bring the most sales.
According to Statista, by 2021 more than half of all online purchases will be made on mobile devices. Optimizing your mobile store means more than just an adaptive design. This means that you are developing your website with mobile visitors in mind from start to finish.
You may have an “Add to cart” button on all pages of your mobile product to make it easier for the visitor to add it to the cart, for example, without increasing it. You can also present your images in a different format, which will allow mobile visitors to upload photos of products faster and zoom in.
Encourage your regular customers
Focusing on customer retention is a cost-effective way to increase online sales. According to Stitch Labs, regular customers account for 22% of the retailer’s revenue, while at the same time they represent only 11% of the total customer base. They also spend 15% more per year.