Category: Marketing

Trends in 2019: 5 global marketing innovations

People stop trusting advertising – trusting individuals and enlightenment We’ve been seeing for three years now that people are becoming less and less attracted to traditional advertising. The Nielsen study of 2015 showed that the main “selling” sources …

Gamification as a new marketing tool

The gaming market is growing: according to GfK, the German gaming industry sold around 4.37 billion euros in 2018. Cybersports bring together stadiums around the world, Candy Crush Saga leads the list of the most popular applications in …