Razer announces Kishi, a Bluetooth controller focused on the cloud game for iOS and Android

The world of mobile for gamers continues to mature, while proposals for cloud gaming such as Microsoft xCloud, Google Stadia or GeForce NOW from NVIDIA (focusing on PCs here), continue to take leaps and bounds. Learn more about new devices at globalluxuryimportsllc.com

Taking advantage of the CES 2020 framework and this mobile context as a tool to play, either locally or in the cloud, Razer has taken the opportunity to present his new command. This is the older brother of the Jungle cat, a Bluetooth controller that we talked about a few months ago, and that came with limitations that are not present in the new model.

Low latency and load while playing

The main disadvantage that Jungle cat had, the Razer controller previously presented, is that it was only compatible with Android phones. This new model, called Kishi, is compatible with both Google’s operating system and iOS, so the limitations on the operating system are over. The Kishi gamepad allows you to enter a mobile inside, adjusting to the size of it to offer us a format similar to that of a Nintendo Switch

At the design level, it is similar to the Jungle cat, a modular control that expands when we introduce the phone inside, to adapt to its size. On the right side, we have the classic YXAB keypad, next to a joystick for movement. On the left side, the crosshead, on top of which there is another joystick. They could not miss the L / R triggers, as well as the connectivity type C or Lightning, depending on the version, to connect the device.

This cable connection becomes relevant since with this command we can charge the mobile while we play. It is not the most recommended solution if we rely on battery care guidelines, but it can eventually save us from some trouble.

Razer also highlights the low latency achieved using this command. Something we should look at if we want to play on platforms like Stadia or xCloud without delays. The game in the cloud requires a good internet connection, but also a command that responds in a few thousandths to our actions with the command. According to the company, Kishi will be available at the beginning of 2020 for a price of about $ 100.

Bakery Marketing: the Best Tips to Boost Your Business and Double Your Earnings

As with any business, even for a bakery you need to think about the right marketing strategies to be able to increase profits and get the most out of your products. But what are the main marketing strategies to be able to improve customer loyalty? Let’s find out together!

Marketing tools for bakeries: product differentiation

Today the world of bakery has undergone changes, customers no longer just look for traditional bread, but want to try new products.

But not only that, they want to know which flours and ingredients are used, and they want to obtain from the bakery of trust: quality in the products, a varied assortment but also friendliness of the staff who serve them and an efficient service.

In order to attract a wider clientele, therefore, it is necessary to know how to reinvent oneself, to propose breads different from the traditional ones such as those with cereal flours, rye, spelt but also gluten-free flours, or with the addition of particular spices and seeds such as sesame, sunflower seeds, flax seeds, etc….

Not only that, you can also choose to vary in production by creating more digestible products, for example without yeasts for intolerants or with low glutinous flours and richer in fiber for those on a diet.

Product diversification is the best way to get the most out of your business, gathering the desires of a wider audience.

Use social media to communicate with your customers

An innovative way to communicate with customers and above all to retain them is the use of social media. Social media such as Facebook and Instagram are the best way to involve a wide audience in your area, thus increasing your customer base.

To take advantage of social networks, the best solution would be to rely on an expert in the field of social media marketing, but if at the moment you want to manage your social pages alone, then you can decide to try your hand at promoting your bakery on channels like Facebook, following some simple tips.

First of all, you have to often publish on your page, starting to accumulate the first followers. The contents that you can publish are: photos with description of the type of bread proposed (for example you can propose breads and special doughs) and videos while you make your baked goods.

Through social media you can give visibility to your bakery by setting the target people who live in the city where your bakery is located. In this way you will maximize the money used to invest in advertising on social networks (here we explain how to do it).

Finally, you can use social media to call for promotions, discounts and then be able to attract new customers who may then be enticed to return.

Last tip for a bakery marketing strategy? Collect contacts to retain your customers

A method most used as a marketing tool in the last period is the collection of contacts for customer loyalty. But how can you ask for a phone number or e-mail?

A solution could be to ask the customer if you want to subscribe to a special mailing list, to which you will send the news of the oven, discounts and promotions. Using the right words and making your client feel special and you will get his contact in a simple way.

So, for example, you can inform him of any promotions, events or even news and curiosities related to the activity you do or the products you sell.

In the context of customer relations, e-mail contact is an element that must be handled with great skill. But beware! To ask for the email you must give something in return such as a Fidelity Card or a special discount for new customers or for the purchase of innovative products that you propose inside your oven.

Slogan as a way to raise sales

Creation of a slogan is one of the directions for increasing sales volumes. This is due to the fact that the slogan is one of the most effective marketing tools, and marketing is the most effective way to increase sales. Practice shows that today large sales have companies that actively use marketing and its technologies.

Previously, the companies that had good production capacity or service capacity felt better than anyone else. Now the companies that apply marketing are in the first place. This is due to the fact that today the production capacity is sufficient, but the capacity to create consumers and the need for shortages.

As a consequence, there is a shortage of consumers, which does not allow to use the production capacity. It turns out to be a vicious circle. Without the development of capacities to create consumers and needs it is impossible to get out of it. Accordingly, nowadays marketing is the primary one, because it is the way to increase the number of consumers.

The slogan as a customer generator

In the new conditions, investments in marketing, advertising, branding, PR, which create needs and consumers – the primary task of any business. Everyone who makes such investments always thinks about how to get the maximum return from them. Recommendations on how and in what it is better to invest a lot and each of them has the right to life.

One of the recipes is to create a slogan

One of the recipes is to create a slogan. With minimal investment, this brings good returns. If the slogan is magical, the income is maximum. The results of one of the studies speak in favor of this recommendation. The Cameralabs.org project presented very interesting data on what people actually look at, including when considering advertising.

The experiment was carried out with the help of sensors that determine the direction of the look, and therefore it is 100% objective. Its results are not just a survey of consumers, which could be subjective, but an analysis of their real behavior. It turned out that no matter what a person looks at, his eyes always pay maximum attention to certain details.

Creating a slogan as an excellent investment

The further decision is made on the basis of whether this detail is present in the facility. If there is a part, it is analyzed for its quality. After that the decision on purchase is made. So, the slogan is a detail which the consumer searches, first of all, it one of objects which attracts the maximum attention of potential consumers to itself.

Creation of a slogan is a priority task for each company. Above is a picture of the results of these studies. It clearly shows that the main attention of those who paid attention to advertising Porsche, gave it exactly the slogan. Other elements of advertising were also considered, but the hottest place is the slogan “Actions speak louder”.

It should be noted that this is not just a slogan, but a magic slogan, which further enhances its effectiveness. Why does the consumer behave in this way? Because he wants to implement an idea that worries him. Under the influence of this idea, he is looking for something that will allow him to implement it. There is no time to analyze everything, so the search is based on markers.

A slogan as a sales magnifier

A slogan is the main marker of an idea, so it is the consumer who is guided by it first of all. If a product, company or service has a slogan, it means that they have a marker and are visible to the consumer. When there is no marker in the form of a slogan, then they look as invisible as “cats in a bag”. Buying a “cat in a bag” is unlikely for anyone.

The slogan should be created by professionals

Preference is given to goods and services that are marked with a slogan. Therefore, although it has been said many times, it is worth repeating once again a simple truth – the creation of a slogan is a priority for the business, which wants to be successful. The slogan should be created by professionals and effective technology.

To take a few words, put them together and use them as a slogan is stupid, unprofessional and unprofitable. Such a “slogan” will have approximately the same effect as if you pour water instead of gasoline into a car’s gas tank. The gas tank seems to be full, the problem seems to be solved. However, the car, first of all, will not go.

The slogan is like a magnet for buyers

Secondly, the engine and other elements of the car will become unusable, and they will have to be repaired. Thirdly, a lot of time will be lost to solve the seemingly solved problem. The same happens in the case of using instead of a slogan a set of words connected to each other without the use of the necessary technologies.

Creation of a slogan costs money

It looks like a slogan, but, firstly, it is not, and secondly, it does not work in the right direction, and thirdly, it harms the “killing” of consumers. Creating a slogan costs money. Sometimes it is a very decent amount, which scares off potential investors, who think that the costs are in vain and will never be reflected.

Take Porsche, for example. They earn not least because of the slogan almost 17000 euros per car. The potential buyer of the car has looked advertising, has seen a slogan, it has started the necessary mechanisms. A satisfied customer who has determined by the marker that he can implement the desired idea goes to the car showroom and makes a purchase.

5 best marketing trends in 2019

The year 2019 has come and it is time to recognize the latest trends. Marketing continues to change and what worked in 2014 may not work in 2019. Be in the trend and get an advantage over your competitors!

We have collected 5 best marketing trends for your business in 2019.

Chat bots

Chat bots and live chat rooms are not new technology. However, we are definitely seeing a change in the way they are used in terms of marketing.

Have you seen chat bots when you visit websites? It is much easier for customers to communicate with chat bots online than to send emails or call a representative.

The benefits of using chat bots:

  • Online support 24 hours;
  • The user receives an instant response;
  • Chat bots answer simple questions;
  • Simple communication;
  • Quick resolution of complaints;
  • Detailed and expert answers;
  • Friendly and accessible communication.
  • Implementation of live chat provides better customer service and increases the likelihood of making a purchase on the site, due to the simple communication with your team.

Interactive video content

Video marketing has a tendency to grow over the years. But in 2019 we will see additional changes in the way video is consumed. It’s about interactive videos.

During video playback, users can view the entire area by clicking the navigation button at the top left of the screen.

The idea behind interactive videos is to increase user engagement.

Video content rating

Рейтинг видео контента

There is a high probability that people will finish watching 360-degree video and you will get a higher return on your investment.

IGTV

Have you heard of IGTV? This is a separate application owned and operated by Instagram.

The IGTV concept was specially developed for mobile devices and launched in June 2018. This application is similar to YouTube. One of the main differences is that all videos are vertical, as they are made for phones.

The video content is played right after the application is opened, just as it would be if you turned on the TV in your home.

With the advent of IGTV, marketing teams of global brands began to create more video content adapted to mobile resolution.

You should also follow the consumer. If your target audience and current customers are using IGTV, you need to do the same.

Since the platform is new, you can get ahead of the game right now by familiarizing yourself with the application and creating more content for it.

Advertising on Facebook and Instagram

Paid advertising in social networks is not new, but the trends are definitely changing.

In fact, 31% of Instagram brands currently use advertising. This number increased from 24% in 2017, 12% in 2016 and only 4% in 2015. The volume of advertising on this platform has grown almost eight times in just four years.

As Facebook is owned by Instagram, both social media campaigns are managed on the same platform. This format greatly simplifies the creation of advertising for the target audience based on their needs.

The types of advertising that can be placed between Facebook and Instagram are also diverse. Companies can test these formats to see what gives them the best results.

What does this mean for you?

If you are currently using other social media platforms for advertising, you can consider switching to these trends.

Beacon technology, or Beacon

Lighthouse technology is like GPS, but it’s not that complicated. Enterprises use lighthouse technology to attract customers, especially in retail stores. That’s how it works.

First, companies need to encourage their customers to download their mobile apps. Once an app is installed on a user’s device, it will track its location. When an app user walks past a lighthouse in a store, the company knows exactly where the customer is in that store.

The brand can then send a push notification to the user about what they are looking at.

e-commerce companies can also use this technology, even without a physical store.

If you have an e-commerce platform, you can place beacons in public places relevant to what your company offers. You can then send targeted push notifications when application users are in close proximity to these beacons.

The reason this technology will grow in 2019 is because mobile apps are also growing in popularity.

In addition, 55% of Millennials generation businesses have mobile apps. The younger generation has realized the importance of this technology. That’s why they are adapting earlier.

Your company also needs to jump aboard. You will not be able to use the beacon technology without a mobile application.

3 e-commerce trends that cannot be ignored in 2019

Below are the principal trends that online entrepreneurs should pay close attention to in 2019:

All smaller online stores use big data

In recent years, we have heard a lot about big data – a lot of data about every person, company, site, collected by thousands of Internet services (from Google and Facebook to customer relationship management systems). And the more online entrepreneurs are using big data, the more they are breaking new ground compared to all the competitors who are not yet using the data.

In 2019, this division will no longer coincide with the boundary between large and small internet merchants. On the contrary, it is the small and medium online trade that is starting to use the data on customers and partners (and their own, collected by the store itself, and external, collected by other sites) in search of unique ideas.

Big data is also fed by artificial intelligence – programs for automating complex processes that revolutionize online commerce.

The work of AI is already visible in many online stores: programmable chat-bots, automation of data analysis, automation of warehouse movements. And there are examples of brands that take AI to a new level – for example, North Face recently introduced a personal helper bot in shopping.

So, if you plan to stay in e-commerce in the long run, it is worthwhile to study the existing developments in the sphere of collection and application of big data.

Communication with clients is becoming increasingly personalized

One of the locomotives of Amazon’s success is the advanced product recommendation algorithm: it provides 35% of the marketplace’s sales volume. Using consumer habits, interests and even a history of visits, the e-commerce giant can promote products that the customer is likely to purchase.

In recent years, it has been an affordable but still virtuosity art to direct its customers to the products that are most relevant and desirable to them. And with far fewer vendors than Amazon in 2019, personalization of product recommendations is beginning to prove its effectiveness.

All quality customer service

Buyers are used to the fact that the convenience of online shopping is growing. And sellers have to meet not just the high expectations, but the ever-increasing expectations of people.

Here are four tips on how to meet them in 2019:

  1. Make your shopping experience as simple as possible. Think about whether you need two or more stages (sub-pages) of ordering – isn’t it more effective to let the customer fill in the details on one cart page and click “buy” on it? Do you need a lot of mandatory fields to fill in when placing an order, because this is one of the main reasons why people throw filled baskets?
  2. Ask your customers what they lack; what you need to improve. Be active in finding feedback and interviewing your customers about their experiences in your store. By asking for feedback, you form a more holistic view of your business. Don’t be afraid to receive criticism, including public criticism. In this way, you will firstly identify your shortcomings, and secondly, you will show your customers that you are serious about their complaints with a friendly and constructive solution to the problem voiced in the negative feedback.
  3. Be responsive. And in social networks, and on your site, and by e-mail, and by phone, and online chat from the online store are expected to timely, friendly, informative responses to any requests.
  4. Apply personalization. This is what we said above: use the customer’s browsing and shopping history on your website (and then the big data from external players) – offering the person what he or she is clearly interested in, or what successfully complements what he or she has acquired.

And remember: impeccable service is no longer a bonus in people’s expectations from the online store – now it’s the norm.

E-commerce marketing ideas to increase online sales Part 2

Learn to anticipate future sales

If you have the opportunity to expand your product line, you should assess market demand and see if it is worth it. You can do this through a variety of approaches: keyword research, geographic validation, social media trends, etc.

Another creative way to test your market is to start pre-selling to see how many people will order.

If you’re hesitant to start selling any of the products, you can do so. Create a quality page for each product, with good pictures and a call to action. But to indicate that the product is not available. Then just count: which one of the products will have more requests for “Notify me when you get there”.

When selling shoes and clothes there are cases when certain sizes or colors are temporarily out of stock. KEEN, which sells sneakers, offers customers the opportunity to receive an email when the product of their choice is available again.

Launch content marketing program

Each online store should regularly keep blogs to communicate with customers and take up higher positions in search engines.

But don’t forget that there are more ways to use content marketing than just blogging:

  • Start writing podcasts to share your experiences or build a strong community.
  • Guest posts on other sites and blogs to raise awareness and create backlinks that also help SEO.
  • Create detailed materials and guides to help clients use your products more effectively.

Personalization

Personalization is another effective marketing technique to stimulate online sales. Using behavioral data, visitors are provided with a personalized experience in accordance with their past actions and preferences.

According to BCG, personalization can raise sales by as much as 10%, but 15% of companies use this technology to their full potential.

User-generated content

User-generated content (UGC) is a great way to create social proof. When potential customers see people like them buying your products regularly, they will feel more confident doing the same.

According to Salesforce, 54% of consumers trust information from online reviews and recommendations from their peers, compared to 20% who trust the brand itself.

UGC can take many forms. Technically, even product reviews are UGC. One of the most effective types of UGC is the photos of customers who use your product. The Pepper store, which sells bras, has a lot of pictures of happy customers.

Optimize your pages

Where do you lose sales? Who fell off and why? What can you do to take advantage of lost opportunities? This process is controlled through both qualitative and quantitative research, so you get a holistic and objective view of how much conversion is being done on your site.

Once you’ve done your research to identify challenges and opportunities, you can develop hypotheses and tests to see which approaches bring the most sales.

Mobile Optimization

According to Statista, by 2021 more than half of all online purchases will be made on mobile devices. Optimizing your mobile store means more than just an adaptive design. This means that you are developing your website with mobile visitors in mind from start to finish.

You may have an “Add to cart” button on all pages of your mobile product to make it easier for the visitor to add it to the cart, for example, without increasing it. You can also present your images in a different format, which will allow mobile visitors to upload photos of products faster and zoom in.

Encourage your regular customers

Focusing on customer retention is a cost-effective way to increase online sales. According to Stitch Labs, regular customers account for 22% of the retailer’s revenue, while at the same time they represent only 11% of the total customer base. They also spend 15% more per year.

E-commerce marketing ideas to increase online sales

Convince me to buy more

For many enterprises the increase in sales to the existing client can be more effective than attraction of the new client. Sometimes clients do not know about the existence of a premium-class product, or they need more time and arguments in favor of the fact that they need a more expensive product.

Is one of your models made of better quality material? Or is it handmade? Be sure to highlight the difference and offer an alternative.

There are two main considerations when using Up-selling to increase sales:

  1. Make sure that your sales are linked to the original product.
  2. Be careful about the price expectations of your customers.

Your product must meet the initial needs of the customer. The price of a cheaper product is often the first number the customer sees, and it is with this that they then compare other price offers. A new product should be noticeably better than the original to make it worth the extra cost.

Integrate Instagram

Instagram, with more than 500 million active users per day, is one of the fastest growing social applications that brings together consumers, influential people and brands.

If you take high-quality photos, use hashtags and post messages at the right time, then you are on your way to creating a successful and influential Instagram profile.

How to attract your audience to Instagram? You can hold a contest or demonstrate the process of your product development. In e-commerce, adding a product directly to Instagram posts and stories paves the way for subscribers to buy.

Reduce the rejection of baskets

Strong truth: you lose money every time a visitor leaves his basket without buying.

This phenomenon is well studied. Visitors add items to their baskets, but leave them while placing an order. According to the Baymard Institute, 69.23% of baskets are abandoned.

Try to get in touch with the customer as often as possible to remind them of an unfinished purchase. You can offer a discount or free shipping to complete your purchase.

Another simple and effective marketing idea of e-commerce, aimed at reducing the number of abandoned baskets, is an e-mail campaign that will convince you to make a follow-up visit and complete your purchase.

Write an e-mail that reminds your customers of their wishes and plans when they make a purchase, thus returning them to the shopping cart to complete the process.

Launch the shop on Facebook

Although Facebook has undergone a number of changes, it remains a convenient and effective platform for social media marketing and e-commerce.

Cover more e-mail subscribers

E-mail marketing is one of the most effective channels for sales and attracting regular customers. According to a study conducted by Forrester Research in 2015, about 17% of digital marketing costs are incurred by email, but bring in 24% of revenue.

Too many tweets and posts on Facebook – people don’t have time to follow them, and email can offer more intimate interaction. Also, the letter format gives you the opportunity to say things that don’t fit into a social networking message.

Actively promote your newsletter, blog and any other activities to get as many subscribers as you can.

Improve your mail campaigns

There are many cases when your spam emails turn into valuable content:

  • Welcome letter as soon as the customer makes a purchase.
  • Exclusive promo codes and gifts in the letter.
  • Wish list reminder letter
  • Regular newsletters to alert subscribers to new discounts, products and, if necessary, company news.
  • Content that will help customers get the most out of their newly purchased products.
  • In anticipation of the holidays, BOGO campaign (buy one, get the second one for free or at a discount) to promote the purchase of gifts during the season.
  • Thank you to the best customers.
  • Feedback request. If someone visits your site but does not make a purchase, ask about their experience and how you can improve it.

Make it easy for your clients to get what they want

If your store is poorly designed, you’re losing customers.

In addition to the fact that the store looks unreliable, the impression can ruin the lack of a clear value proposition, difficult to read font or confusing navigation.

It’s also useful to check if the products are properly segmented, if there are too many products on one page, if the balance between text and images is maintained.

Attract visitors to the online store live chat

There are other effective ways to interact with visitors to the site. For example, chat to communicate with customers on your site.

Chat tools allow you to set up targeting on browsers on certain pages after they have been on your site for a certain period, or even after they have arrived at your site by email. Chat also allows you to communicate directly with your customers so that you can respond and solve customers’ problems right when they plan to make a purchase.

6 ways to improve SEO through e-mail

Send a survey to the mailing list – and use its answers on the site

When you’ve chosen a keyword combination to promote yourself, you can do a survey on this topic in your newsletter.

This way you will know what the biggest desires, doubts, problems, and lack of awareness of people are related to this phrase.

Phrases and survey responses can be placed on product pages, FAQ pages, store blog posts, and wherever appropriate.

With this information, the search engine will give out your site above for entering a keyword with additional words. After all, one or more pages of the site will respond to these additional words – received by you from the mailing of the survey.

Send an email with a link to your answers after the survey is sent

Having received complaints, questions and requests from your audience through the survey, it is not enough to write and post “return” content on the site. Although this will already increase the ranking.

Let the final chord be sending an e-mail link to this “return” content to all authors of questions, complaints and suggestions.

These recipients will surely follow this link and read everything to the end. So you will reduce the rate of refusals and increase the viewing time – and this has a good effect on the ranking of the site.

Direct your new subscriber to the most visited pages of the site

The scheme is as follows: send links or buttons to the pages of your site with the highest frequency of visits and viewing time in the first letter to the new subscriber.

The result: Google will soon see pages that are both super-visited and ultra-long studied, with regular traffic growth.

Although it will be the Contacts page, even though it will be a blog post on the store’s blog, and even though it will be the pages of your products – the superattendance of one or two pages will increase the ranking of the entire site.

Distribute links to viral marketing content on your website

If you have the opportunity to post what the recipients will surely want to share with friends on your blog or other part of the site – promote transitions to such content.

And the increase in traffic will also increase the rating of the site.

Publish your best newsletters – and on the site

The particularly active opening of an email or its high CTR (link click rate) means that you can reuse this newsletter as a blog post.

Such a blog entry will gather a lot of traffic – because e-mail marketing gives quality information on mass demand for content.

Personalize emails – to increase the openness and CTR of emails, time and depth of viewing the site

Segmentation of subscribers into a number of groups or individual personalization for each client (at least manually, though with the help of programs) allows you to create emails that are narrowly and precisely “tailored” to the interests of the client.

And very relevant for the recipient letters will lead to such good traffic – which would not be when sending all of a single letter in a row.

5 tips on how to reduce negative feedback

1. Give gifts to the client with each order

For example, if you sell food online with delivery – add a free snack. So you not only charm customers – but also disarm, noticeably calm their anger in case of small inconsistencies.

And if you have already noticed even the slightest sign that the client is dissatisfied – try not only to quickly solve the problem, but also to offer a compensatory gift. This can be not only a free item, but also a free service.

2. Send a feedback letter after each order

More chances to get a good balance of positive versus negative feedback – if you are actively asking for it through a feedback letter.

For example, stores that are open on marketplaces usually use automatic mailing of such letters – this option is available for almost every online marketplace.

It is about e-mails created by the program to the client a few days after the purchase. Such a letter contains:

Please leave a review – both about the product and the service of the store.

Button or link – in one click to the page of reviews about this product.

If your store is not on the marketplace, we recommend you to use the paid service of sending a feedback letter (usually it is one of the options of mailing services) or create a code and a template of such mailing by yourself.

Another way to collect feedback is to call each client right after they receive your product. And ask: “Is everything okay with our product and service?

Then, however, good reviews will not reach the web. But also about all negative experience the client, most likely, will speak out to the caller – and already will not write about it in the Internet.

In this latter scheme, the efficiency of the call-back is particularly important – so you need to automatically notify the store immediately of the fact of delivery of goods to the client. At some courier and post services such notifying function already works; we advise to connect it to connect.

3. Collaborate with external feedback platforms

Each online jurisdiction has sites for generating feedback, ratings, recommendations about products and shops. There are also international portals of this kind.

You can establish a partnership with them (usually for a fee) – and direct clients to write reviews and give ratings there.

Remember that some review sites, such as the Russian irecommend.ru, pay the authors of the reviews for informative texts.

Or you can write your own reviews of your own products. After all, we are all not only managers and marketers of trade, but also consumers.

4. Stimulate feedback with gifts

Offer the writer any feedback discount, gift, free shipping, and other bonuses that are more convenient for you.

You can give a stimulus for each review of the same size – or you can accumulate its value according to the bonus scheme. Let’s say, for the first review – 5% discount, for the second – 10% discount, for the third – 15% … for the fifth and subsequent reviews – 25% discount. Many people will be interested in writing not one, but five reviews as soon as possible.

5. Offer a refund to the most dissatisfied customers – without them returning the goods

If you have customers who are especially dissatisfied with your services – and the purchased goods were inexpensive – offer them a full refund (the return of goods free of charge). Or, if the product is not cheap, offer a large partial refund.

These costs should be recorded in the budget of loyalty marketing. By the way, I advise you to initially “freeze” some financial reserve within this budget. Then in a conflict situation you will quickly pay out of this reserve the amount of money with a clear purpose of payment for the tax authorities.

Otherwise, the inspectors will have to be painfully explained to them: what were you doing with your money back and forth without returning the goods by the client.

Marketing tactics and tools for e-commerce

We have collected an overview of effective e-commerce marketing tactics and tools together with ideas to help implement them. Try to implement one every day for several weeks. On the last day of the “marathon” it will be clear which tactics worked best to stimulate sales.

What is e-commerce marketing?

E-commerce marketing is the use of advertising tactics to attract traffic to your online store, convert that traffic into customers and retain them after purchase.

In general, the marketing strategy of e-commerce includes actions on your website and beyond. Sophisticated solutions will help you increase brand recognition and customer loyalty, which will ultimately increase online sales.

You can use e-commerce marketing to promote your online store as a whole, or to increase sales of certain products.

One way to reward loyal customers and large sponsors is through a customer loyalty program. There are many ways in which you can benefit from your customers’ loyalty programs. They give customers an extra incentive to make a purchase and keep your brand in mind with automatic reminders.

You choose how to reward your customers, how often and for what actions. For example, you may have a point-based program that has its own point-based currency that can be exchanged for discounts, free shipping, or free gifts.

Now you have a list of really working tactics and applications that will help you increase your traffic and increase your online sales.